Video Marketing
Three paths. One standard. Pick what matches your goals.
Strategy, scripting, filming, editing, posting, and the follow-up that turns views into conversations, handled by one St. Louis team. Choose organic visibility, paid demand, or both.
The three paths
Which one fits?
All three share the same strategy and the same production standard. The difference is the job each one is built to do, and they work alone or together.
Path one
Organic Video Marketing
Build consistent visibility, trust, familiarity, and authority.
Path two
Paid Video Advertising
Use direct-response video creative and campaign management to generate qualified opportunities.
Path three
Organic + Paid Growth System
Combine ongoing organic visibility with paid demand generation.
Path one
Organic Video Marketing
Consistent, well-made short-form video, posted on your behalf, that builds visibility, trust, familiarity, and authority over time. Tiers differ in volume and mix, never in effort.
Organic Video Marketing Packages
Visibility
Professional presence multiple times a week.
Content Volume
- Short-form videos
- 10
- Photo/carousel posts
- Not included
- Brand photography
- Not included
- Premium authority asset
- Not included
Monthly Investment
$2,750/mo
Momentum
More frequent visibility with multiple content formats.
Content Volume
- Short-form videos
- 15
- Photo/carousel posts
- 4
- Brand photography
- Included
- Premium authority asset
- Not included
Monthly Investment
$3,750/mo
Authority
Daily visibility plus deeper trust-building assets.
Content Volume
- Short-form videos
- 30
- Photo/carousel posts
- 4
- Brand photography
- Included
Monthly Investment
$6,000/mo
Included in every organic tier:
- Content strategy and planning
- Topic development, hooks, and scripting
- Professional filming and editing
- Posting/publishing on the client's behalf
- Caption writing, hashtagging, tagging, and collaborator invitations where appropriate
- Comment/DM automations when the content strategy calls for them
Important positioning rule:
Every tier receives the same strategic and production quality. The higher tiers buy more content volume and a broader asset mix, not "better effort."
Standard examples
Premium Authority Asset Examples
The Authority tier adds one premium authority asset each month. A few of the forms it can take:
- customer testimonial video
- case study/customer story
- longer educational video
- team spotlight
- project showcase
- founder/brand story segment
- recruiting/employer-brand video
- premium brand photography
Path two
Paid Video Advertising
Direct-response video creative plus campaign management, for businesses that want a specific offer in front of more of the right people.
Starting investment: $2,500/month + ad spend
- 2 new direct-response video ad creatives per month
- Offer/message strategy
- Scripting and hooks
- Filming and editing
- Campaign setup
- Audience/campaign structure
- Launch, ongoing management, and optimization
- Performance reporting
- Lead-form or landing-page recommendations where relevant
- CRM/follow-up automation setup when the campaign requires it
- Ad spend paid directly by the client
Paid examples
Path three
Organic + Paid Growth System
Organic and paid, run together by the same team, so familiarity and demand build at the same time.
Starting investment: approximately $5,000/month + ad spend
Default structure: 10 organic videos/month plus 2 new direct-response ad creatives/month, with the full organic posting/distribution layer and campaign management.
Organic builds familiarity and trust. Paid advertising puts the strongest offers in front of more of the right people.
Partnership length
Partnership Length and Brand Upgrade Credits
Fiedler Films works in 6- or 12-month partnerships. Monthly pricing remains the same regardless of term. Longer commitments are rewarded with Brand Upgrade Credits.
| Package | 6-Month Credit | 12-Month Credit |
|---|---|---|
| Visibility | $1,000 | $2,500 |
| Momentum | $1,500 | $3,500 |
| Authority | $2,500 | $5,000 |
| Paid Advertising | $1,000 | $2,500 |
| Growth System | $2,000 | $5,000 |
Brand Upgrade Credit applies to Fiedler Films services and approved partner services and has no cash value.
Credit can be used toward:
- brand photography
- team headshots
- testimonial/customer-story videos
- brand story video
- website design or refresh
- additional premium video production
- additional photo/carousel content
What clients say
In their words.
They have a unique ability to make the entire filming process feel easy and enjoyable, completely taking away any anxiety we might have had. … their expert coaching on how to create engaging content and project confidence on camera has been invaluable.
Jennifer AndracsekPremium Kitchen and Bath Even though being filmed is out of my comfort zone he was able to help me relax and be comfortable. He captured my excitement about what I do. … I love how it turned out.
Deborah HillamAlterations by Debbie You just do a great job and I ain't got to hear from you every week. It makes life easy.
Chad SetchellAirBear Heating & Cooling
FAQ
Questions people ask before they reach out
What if I'm not comfortable on camera?
Almost nobody is at first. Direction and coaching are part of every shoot: we tell you what to say, how to say it, and when to stop. You will never be handed a camera and left to perform. By the second content day it usually feels like a conversation.
What do I actually have to do?
Show up for content days and share what you know. We handle the strategy, the scripts, the filming, the editing, the posting, and the follow-up on the comments and messages that come in. Your job is to be the expert. Ours is everything else.
Who decides what we film?
We do, with you. Strategy starts with research into what works in your industry and what your customers need to hear, then we build concepts around your brand. You always know what's planned before we show up.
Who posts the content?
We do. Posting on your behalf is included in every organic tier, along with captions, hashtags, tagging, and collaborator invitations where they make sense. Your feed stays consistent without you thinking about it.
How long is a partnership?
Six or twelve months. Monthly pricing is the same either way. Longer partnerships earn Brand Upgrade Credits toward brand photography, headshots, a brand story video, a website refresh, and more.
When will I see results?
Organic video builds familiarity and trust over time, and that compounds with consistency. We don't promise a number of leads by a certain date, and we'd be wary of anyone who does. If you need demand sooner, Paid Video Advertising is the faster lever, and the Growth System runs both together.
Do you run the ads too?
Yes. Paid Video Advertising covers the creative, the campaign setup, ongoing management, and reporting. Ad spend is paid directly by you to the ad platform.
What's the difference between the organic tiers?
Volume and mix. Every tier gets the same strategy and the same production quality. The higher tiers buy more videos each month and a broader set of assets. Choose based on how often you want to show up, not on how much attention you'll get from us.
Can we start with a single video?
Our partnerships are built around consistency, so a single video is rarely the whole answer. If one premium piece is what you need, ask; it is often part of a partnership through Brand Upgrade Credits or the Authority tier's premium asset.
Do you work outside St. Louis?
We work with businesses in St. Louis and the surrounding area, and we film on location with you.
Your business already does great work. Let's make sure people can see it.
Tell us which path you're leaning toward, or let us recommend one.
Before you reach out
These partnerships work best for established, owner-led businesses with a proven offer, a real marketing budget, and an owner willing to be on camera and hand off the rest. If you're still proving the offer, expecting instant or guaranteed leads, or shopping mainly on price, we're probably not the right fit.