Where it goes wrong
The website is where the impression either holds or falls apart.
A prospect who saw your video and liked it will look you up.
Falls apart
- It feels dated, thin, or generic
- It leaves them without a clear next step
- It doesn't say clearly what you do, or who it's for
- It shows stock photos, not your team and work
- It looks and sounds nothing like your video
- It leaks the credibility the video earned
Holds
- It reflects the quality of the company
- It gives people a reason to reach out
- It says clearly what you do and who it's for
- It shows your real team and your real work
- It looks and sounds like your video
- It closes the loop the video started
What we've made with EssereBlu Salon so far
EssereBlu Salon is a high-end hair salon and spa in St. Louis. We've made social videos, ads, and a recruitment film for them, photographed the salon, and more recently rebuilt their website from the ground up. Here's a look at each piece.
Videos
Short films for their social feeds, ads, and a recruitment film. Here are three: a reel of the salon and spa, an ad for their head spa, and the recruitment film.
Photography
Brand photography of the salon: the storefront, the stylists at work, the shampoo basins, and the small things a client notices, like a new product on the shelf.
Website
A full rebuild of essereblu.com. It's live, so click through and look around the way one of their clients would.
How it's gone
In the co-owner's words.
We've been working together for over three years now and we've done so many different things from social media content, to podcast episodes, online courses and everything in between; the latest was a full redevelopment of our website. In every single scenario, his team has delivered above and beyond our expectations. … Beautiful work. Could not recommend highly enough!
Websites
Also built by Fiedler Films
Click through and judge them the way a customer would.
Your business already does great work. Let's make sure people can see it.
Tell us about the business and what the current site isn't doing for it.
Before you reach out
These partnerships work best for established, owner-led businesses with a proven offer, a real marketing budget, and an owner willing to be on camera and hand off the rest. If you're still proving the offer, expecting instant or guaranteed leads, or shopping mainly on price, we're probably not the right fit.







